I developed the branding and packaging design for Tranquil Tea, a conceptual tea brand. The packaging features a two-part slide box designed to elegantly house the tea bags. Inspired by the aesthetics of the 1970s, I curated a warm, nostalgic color palette, custom hand-lettered typography, and retro-style illustrations to evoke a sense of relaxation and comfort. As a tea enthusiast, I aimed to capture the calming essence of the tea-drinking experience, making this project both creatively fulfilling and personally meaningful.
tools used: adobe illustrator, plotter printer, glue
process!
sketches
moodboard
box mockup
